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A Crowdfunder's Strategy Guide

Build a Better Business by Building Community

by Jamey Stegmaier

eBook

1 of 1 copy available

More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Expand title description text
Publisher: Berrett-Koehler Publishers

Kindle Book

  • Release date: September 14, 2015

OverDrive Read

  • ISBN: 9781626564107
  • File size: 4083 KB
  • Release date: September 14, 2015

EPUB eBook

  • ISBN: 9781626564107
  • File size: 4083 KB
  • Release date: September 14, 2015

PDF eBook

  • ISBN: 9781626564091
  • File size: 2003 KB
  • Release date: September 14, 2015

1 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

subjects

Business Nonfiction

Languages

English

More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Expand title description text
  • Details

    Publisher:
    Berrett-Koehler Publishers

    Kindle Book
    Release date: September 14, 2015

    OverDrive Read
    ISBN: 9781626564107
    File size: 4083 KB
    Release date: September 14, 2015

    EPUB eBook
    ISBN: 9781626564107
    File size: 4083 KB
    Release date: September 14, 2015

    PDF eBook
    ISBN: 9781626564091
    File size: 2003 KB
    Release date: September 14, 2015

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English