从近百年来整个世界的企业发展史,尤其是处于顶类地位的跨国公司的发展历史来看,它们无一不是从加强自身的管理上下功夫,以提高对抗主要竞争对手或潜在竞争对手的竞争力。 当我们剖析一个企业管理的全过程,就会发现:战略、绩效、文化、管控、营销和领导力这六个部分共同构成了管理的精华所在。国内企业与跨国公司在管理上的差距,也集中体现在这六个方面。要想做大做强,成为垰的百年老店,则要认清自身的缺陷,在管理四围绕这六个方面进行标杆学习,以缩短与国外一流企业的差距。 今天,我们高兴地看到,以海尔、TCL为代表的国内企业,已在自身的管理上围绕战略、绩效等六个方面进行了不同程度的变革,迈出了通向
1 of 1 copy available
1 of 1 copy available
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Creators
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Publisher
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Release date
February 21, 2025 -
Formats
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OverDrive Read
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EPUB ebook
- File size: 960 KB
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Languages
- Chinese
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