本书为英国创造力培训大师罗勃?伊斯特维的经典之作。作者在书中为我们揭示了创造力的形成，以及有哪些因素正在扼杀我们的创造力。在本书当中，作者提供了大量富有挑战性的练习题目，启发读者如何在看似简单的问题中找到创意的机会，比如他会告诉读者"如何为一支没油的圆珠笔找到1000种用途？""怎样在看似毫无关系的两个事物之间建立联系"等等。全书极富趣味性和实践指导意义，看成创造力培训领域的经典读物。
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