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Title details for 中国电视台管理创新报告（2004-2005）(Chinese TV Management Innovation Report (2004-2005) ) by 唐世鼎 - Available

中国电视台管理创新报告（2004-2005）(Chinese TV Management Innovation Report (2004-2005) )

by 唐世鼎
ebook
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"冬天"来了!城市电视台曾经有过辉煌的昨天。如今，城市电视台正遭遇寒冷的冬天：同城竞争进一步加剧，收视份额逐渐缩小，广告收入增长缓慢或者下滑......这是一本回顾城市台发展历程的书。这是一本解读城市台现状的书。这是一本探讨城市台战略与走向的书。冬天来了，春天还会远吗？城市电视台的"春天"还有多远？本书共分为总论篇、节目篇和案例篇三部分。本书是对城市电视台的发展情况做一个总体梳理、描述与分析，作者提出自己对城市台的一些认识，以引起城市台电视人的注意，同时也为研究城市台的学界提供一些来自一线的参考资料。("Winter is coming!" City television station had brilliant yesterday. Nowadays, the city television station is suffering in the cold winter. City competition intensified, Ratings share shrinking gradually, advertising income slow in growth or declining. This is a book review of the development of city television station. This is also a book that discusses the strategy and direction of city television station. If winter comes, can spring be far behind? How far is the city television station from its "spring"? The book is divided into three parts: general articles, programs, and cases. It is an overall study, description and analysis of the development of city television station. The author puts forward some of his understanding toward city television station so as to arouse the attention of the personnel in the station and provide front-line resources for the research of city television station as well.)

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Publisher: CNPeReading

OverDrive Read

  • ISBN: 9787810855556
  • File size: 1293 KB
  • Release date: January 26, 2016

EPUB ebook

  • ISBN: 9787810855556
  • File size: 1293 KB
  • Release date: January 26, 2016

Formats

OverDrive Read
EPUB ebook

subjects

Management Nonfiction Media Studies Non-English Nonfiction

Languages

Chinese

"冬天"来了!城市电视台曾经有过辉煌的昨天。如今，城市电视台正遭遇寒冷的冬天：同城竞争进一步加剧，收视份额逐渐缩小，广告收入增长缓慢或者下滑......这是一本回顾城市台发展历程的书。这是一本解读城市台现状的书。这是一本探讨城市台战略与走向的书。冬天来了，春天还会远吗？城市电视台的"春天"还有多远？本书共分为总论篇、节目篇和案例篇三部分。本书是对城市电视台的发展情况做一个总体梳理、描述与分析，作者提出自己对城市台的一些认识，以引起城市台电视人的注意，同时也为研究城市台的学界提供一些来自一线的参考资料。("Winter is coming!" City television station had brilliant yesterday. Nowadays, the city television station is suffering in the cold winter. City competition intensified, Ratings share shrinking gradually, advertising income slow in growth or declining. This is a book review of the development of city television station. This is also a book that discusses the strategy and direction of city television station. If winter comes, can spring be far behind? How far is the city television station from its "spring"? The book is divided into three parts: general articles, programs, and cases. It is an overall study, description and analysis of the development of city television station. The author puts forward some of his understanding toward city television station so as to arouse the attention of the personnel in the station and provide front-line resources for the research of city television station as well.)

Expand title description text
Management Nonfiction Media Studies Non-English Nonfiction
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