本书主要围绕OTA运营规则与技巧，对以携程为核心的线上渠道运营技巧进行深入讲解。全书共11章，主要内容包括：认识OTA、开店筹备、订单管理、房价房态、产品包装、口碑管理、流量获取、工具使用、数据分析等。
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