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Title details for 消费者行为学 by 苏朝晖编著 - Wait list

消费者行为学

by 苏朝晖编著
ebook
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本书共五篇十二章，主要内容包括消费者行为导论、影响消费者行为的自身因素、影响消费者行为的环境因素、影响消费者行为的营销因素与情境因素、影响消费者购后行为的因素等。本书内容深入浅出、通俗易懂，案例丰富，理论联系实际，具有很强的实用性。本书既可作为高等院校工商管理、经济管理、市场营销专业的教材，也可作为从事实际经营管理活动的企业界人士的参考书。

  • Creators

  • Publisher

  • Release date

    June 9, 2022

  • Formats

    • OverDrive Read

      • ISBN: 9787115536723

    • EPUB ebook

      • ISBN: 9787115536723
      • File size: 568 KB

  • Accessibility

    No publisher statement provided

  • Languages

    • Chinese

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese