Vencedor do prêmio Jabuti 2001 na categoria autor revelação.
Este livro mostra a importância da cultura como fator de agregação das comunidades. Elabora uma análise sensível e inovadora da influência da televisão no indivíduo e na sociedade em que vive, levando a reflexões sobre como lidar com esse poderoso e mágico meio de comunicação.
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