本书共分为新消费时代的零售产业变革、新零售3.0的升级路径与运营实战、数字零售、零售业态创新、新物流、国妆集团新零售3.0案例分析等七大组成部分，立足于新零售3.0重构人货场的本质，全面梳理了新零售3.0模式的逻辑、内涵、落地战略、切入点选择、路径规划、实施方案等，结合国妆集团等实践案例分析，为零售企业提供了一套行之有效的新零售3.0转型解决方案，是意欲掘金新零售3.0风口的创业者、微商、电商企业及传统零售企业的必读之作！
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