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微風廣場經營管理

ebook
1 of 1 copy available

微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場,但營收170億元,跟新光三越百貨店王台中店一樣。本書以此角度切入,把其當成由驅逐艦、飛彈快艇組成的艦隊,跟航空母艦對戰,從宣傳的報刊中,以市場定位、行銷組合等分析其經營管理。


Publisher: 聯合線上

OverDrive Read

  • Release date: August 11, 2020

EPUB ebook

  • File size: 586 KB
  • Release date: August 11, 2020

1 of 1 copy available

Formats

OverDrive Read
EPUB ebook

Languages

Chinese

微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場,但營收170億元,跟新光三越百貨店王台中店一樣。本書以此角度切入,把其當成由驅逐艦、飛彈快艇組成的艦隊,跟航空母艦對戰,從宣傳的報刊中,以市場定位、行銷組合等分析其經營管理。



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