微風廣場公司是家重宣傳的百貨連鎖公司。號稱有7家精品百貨、商場,但營收170億元,跟新光三越百貨店王台中店一樣。本書以此角度切入,把其當成由驅逐艦、飛彈快艇組成的艦隊,跟航空母艦對戰,從宣傳的報刊中,以市場定位、行銷組合等分析其經營管理。
- New eBook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- See all
- Available now
- New audiobook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- See all