百貨公司的行銷策略（市場定位、行銷組合，4Ps）幾乎一成不變，2010年起，強化基本商品（衣中的快速時尚服飾）、提高核心商品（餐飲目標占營收20%），攻擊性商品（主要還是國外商品特賣會）。
本章詳細說明，讓你從報刊的零碎報導中，作成3000片的拼圖畫。
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Creators
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Publisher
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Release date
August 11, 2020 -
Formats
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OverDrive Read
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EPUB ebook
- File size: 500 KB
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Languages
- Chinese
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