百貨公司是零售業的第一大行業(營收了3100億元),前三大營收占55%,屬於寡占市場,地區型、單家經營百貨公司將逐漸失去成本、差異化競爭優勢。本章把全台六都商圈分成一級(台北市信義、台中市七期)、二級、三級商圈。並以一級商圈的龍頭(新光三越)如何單店經營,來具體說明百貨公司經營,來具體說明百貨公司經營。
1 of 1 copy available
1 of 1 copy available
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Creators
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Release date
August 11, 2020 -
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OverDrive Read
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EPUB ebook
- File size: 413 KB
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Languages
- Chinese
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