咖啡店有核心產品（飲品）、基本產品（烘培點心、正餐）與攻擊性產品（咖啡杯具、豆粉等）。本書以產品五層級架構詳細說明中國大陸星巴克與瑞幸咖啡公司各項產品。
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咖啡店有核心產品（飲品）、基本產品（烘培點心、正餐）與攻擊性產品（咖啡杯具、豆粉等）。本書以產品五層級架構詳細說明中國大陸星巴克與瑞幸咖啡公司各項產品。
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