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Title details for Buying In by Rob Walker - Available

Buying In

by Rob Walker
Robert Fass
Audiobook
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Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English
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