The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
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Description
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Details
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Reviews
Kindle Book
- Release date: May 14, 2013
OverDrive Read
- ISBN: 9781573878050
- Release date: June 13, 2011
EPUB ebook
- ISBN: 9781573878050
- File size: 2132 KB
- Release date: June 13, 2011
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Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
-
Details
Publisher:
Information Today, Inc.
Edition:
1Kindle Book
Release date: May 14, 2013
OverDrive Read
ISBN: 9781573878050
Release date: June 13, 2011
EPUB ebook
ISBN: 9781573878050
File size: 2132 KB
Release date: June 13, 2011
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Creators
- Kathy Dempsey - Author
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Formats
Kindle Book
OverDrive Read
EPUB ebook
-
Languages
English
-
Reviews
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